Choosing the right email service provider is essential for successful email marketing. A good provider can help you create professional-looking emails, automate campaigns, and track performance while ensuring email deliverability to subscribers’ inboxes.
In this guide, we discover the best email service providers for email marketing by providing an overview of their features to help you make an informed decision for your business.
Mailchimp: Marketing Automation & Email Platform
Mailchimp is an email marketing and automation brand that helps businesses grow by providing a platform for email marketing, automation, and website building.
Here are some of its most useful features:
- Email Templates: Mailchimp provides customizable email templates to fit your brand’s image, and you can even create your own templates using a drag-and-drop editor.
- Extensive Integrations: Mailchimp offers a wide range of integrations with other apps and services. This includes social media and e-commerce platforms to streamline your email marketing campaigns.
- Segmentation and Personalization: Segment your audience based on their behavior or preferences and personalize your emails accordingly.
- Customer Journey Builder Automation: Create personalized campaigns based on the user’s store activity. This feature can boost orders compared to bulk emails.
Constant Contact: Digital Marketing Platform
Constant Contact is an email marketing platform that provides a drag-and-drop interface for creating professional-looking emails without any coding or design skills. It has a high deliverability rate.
Here are some of its most useful features:
- A/B Split Testing: Send two different subject lines to separate groups of contacts and analyze which one performs better.
- Email Templates: Personalize your emails by customizing the layout, font, color scheme, and images to reflect your brand and message.
- Autoresponders: Set up a sequence of personalized and automated emails to be sent at specific intervals.
- List Management: Manage your contact list with ease.
- Reporting: Track email performance metrics such as open rates, click-through rates, and shares. Use insights to identify trends and plan future strategies.
Sendinblue: All-in-One Marketing Tools
Sendinblue is an all-in-one digital marketing platform that empowers B2B and B2C businesses, e-commerce sellers, and agencies to build customer relationships through end-to-end digital marketing campaigns, transactional messaging, and marketing automation.
Here are some of its most useful features:
- Send Time Optimization: It helps to determine the best time to send your emails to get the highest engagement rate from your subscribers.
- Email Marketing Suite: Provides an email builder and campaign manager, making it easy to create attractive and informative emails.
- Email SMTP: Sendinblue offers a free SMTP service for sending transactional emails with up to 300 emails per day.
- Transactional Email Management: Send important transactional emails such as order confirmations, password resets, and more.
- Smart Conversations Platform: Sendinblue’s chatbot and intuitive platform help businesses centralize customer conversations and improve engagement.
AWeber: Email Marketing for Small Businesses
AWeber is an email marketing application that lets entrepreneurs manage and automate emails and contacts. It’s a reliable platform that excels in customer relations management and is suitable for any business or service looking to market through emails.
AWeber’s mission is to provide simple yet powerful email marketing software for small businesses. Here are some of its most useful features:
- Mailing List Hosting and Importing: Host and import your mailing list with ease.
- Monitoring: Monitoring tools that allow you to track your email campaigns’ performance.
- RSS/Blog Email Functionality: It allows you to send automated emails to your subscribers when you publish new blog posts.
- Responsive Email Templates: AWeber provides a wide range of responsive email templates that you can choose from.
- List Segmentation: Segment your mailing list based on subscriber behavior.
SendGrid: Email Delivery, API & Marketing Services
SendGrid is a cloud-based email delivery service that assists businesses with email delivery. The service manages various types of email including shipping notifications, friend requests, sign-up confirmations, and email newsletters.
Here are some of its most useful features:
- SMTP Email Server: SendGrid offers a free SMTP email server that allows you to send up to 100 emails per day for free.
- Reliable Email Delivery: SendGrid delivers your transactional and marketing emails through a reliable platform.
- Flexible APIs: It offers many flexible APIs for easy integration with its platform.
If you are looking to set up email sending for your WordPress website with SendGrid or other email service providers, then you can check our guide on how to configure sending an email in WordPress where you get information to set up sending emails from your website.
